United States – According to the NEXT Nutrition Business Journal “2022 Trends and Innovations” report, “holistic health and wellbeing” was one of the top three cultural forces identified.

Consumers are seeking proper whole-food balanced nutrition and are staying away from the highly processed, empty-calorie foods.

Consumers have shifted to a more heightened awareness and desire for the use of products that promote health and wellness. 

As such, many people are looking for gluten-free foods to nourish themselves, while building a stable and resilient foundation for a life of vitality. 

According to Grandview Research, the gluten-free market is strong and growing fast. The market value was reported $5.9 billion in 2021, as opposed to $2.5 billion in 2010. 

A compound annual growth rate of 9.8% for the category is projected from 2022 to 2030.

Several consumer lifestyles, food trends and choices are now contributing to this category’s value and ongoing growth.

Whether consumers are focused on plant-based eating, low- to no-sugar, utilizing aspects of a grain-free diet or simply looking to eat more whole foods, fruits and vegetables, the aim is to optimize ways to fuel themselves, help them to be their best and meet their lifestyle needs.

Gluten-free options are becoming more accessible, expanding into every category from frozen and snack foods to candy and sauces.

Gluten-free, plant-forward pasta alternatives for example are often made using grains such as quinoa, buckwheat, chickpeas, cassava coconut and more.

Baking mixes and flours are also surging with many of the same ingredients in pastas being utilized.

And hopefully as competition for gluten-free alternatives increases amongst companies, prices will become more affordable for consumers.

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