The American Society of Baking appoints new Executive Director

Kristen Spriggs succeeds Kent Van Amburg

  • 21 February 2023
The American Society of Baking appoints new Executive Director

Kansas City, Missouri – The American Society of Baking (ASB) appoints Kristen Spriggs as its new Executive Director.

She brings more than 20 years of experience in membership-based organizations, leading efforts to build community in partnership with volunteer leaders and staff.

“ASB has a strong foundation and, throughout all my discussions with the board of directors, I can see there are tremendous opportunities for us to enhance our service to the industry,” says Kristen Spriggs.

She spent 17 years at the National Association of Mutual Insurance Companies and most recently served as Chief Member Services Officer for the American Society for Quality.

Spriggs obtained a Bachelor’s Degree in Public Relations and Marketing from Indiana State University.

She replaces Kent Van Amburg, who announced his retirement on March 2nd. He brought stability and focus to ASB since he first joined the organization in 2010.

The succession of Amburg, as well as Spriggs’ passion for innovation and a collaborative approach comes at the right time in ASB’s history.

“I could feel the strong bonds and familial nature among peers that connect individuals to one another in this industry – it was a huge piece of what attracted me to this role,” adds Spriggs.

Spriggs will assume her role at the conclusion of the annual Baking Tech conference on February 28th to March 2nd.

To view current jobs as a research development director, visit

Photo by:


Bakery Jobs

Subscribe to our Monthly Newsletter