Jacobo Capuano Appointed to Second Nature Brands Leadership

Veteran Joins with Focus on Expansion and Improved Operations

  • 21 August 2023
Jacobo Capuano Appointed to Second Nature Brands Leadership

Detroit, Michigan - In a strategic move reflecting its ambitious growth plans, Second Nature Brands has warmly welcomed Jacobo Capuano on board as their new Chief Supply Chain Officer. 

With over three decades of illustrious experience spanning several industries, especially in consumer-packaged goods, Capuano is expected to be a game-changer. His extensive career, marked by roles at industry giants such as Procter & Gamble, Givaudan Flavours, and Clorox, stands as a testimony to his unparalleled expertise.

Victor Mehren, Second Nature Brands’ Chief Executive Officer, voiced his enthusiasm regarding this new chapter. “We're thrilled with Jacobo's addition to our leadership,” he mentioned. “Given our aspirations to upscale our business both organically and through acquisitions, Jacobo’s proven track record positions us optimally for operational excellence."

Before this exciting stint, Capuano wore the hat of the Chief Operating Officer at TruRoots Co., a food and beverage firm backed by private equity. His leadership journey also includes a noteworthy tenure at The Live Kindly Co.

Expressing his eagerness, Capuano states, “Joining Second Nature Brands and steering its future trajectory excites me. The brand’s already impressive portfolio, coupled with the potential in the snack market, is promising. I aim to assist in making the company a front-runner in the realm of healthier snacks and treats in the US."

Capuano's entry into Second Nature Brands is set to infuse the company with enriched expertise and propel its mission forward.

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