Discover the new ruby chocolate

Barry Callebaut adds new ruby chocolate chip to its portfolio

  • 24 April 2023
Discover the new ruby chocolate

North America - European company, Barry Callebaut, unveils a new colorful chocolate that is described as “a tension between berry fruitiness and luscious smoothness.” 

As one of the world’s largest manufacturers of chocolate and cocoa products, Barry Callebaut is pleased to enter the baking and snack segments with the addition of ruby baking chocolate chip to its North American portfolio.

This millennial pink chocolate is not artificially dyed with any pink coloring, making it so special. It is simply made from a ruby cocoa bean, giving it an intense taste and rich color.

Ruby chocolate has been in the making for more than 10 years prior to its debut in 2017. It has grown interest with confectioners and a few major ice cream brands. 

Ruby cocoa beans are 100% sustainably sourced and are Coca Horizons certified.

Food manufacturers and bakeries will be able to expand their new product offerings by leveraging Barry Callebaut’s ruby chocolate portfolio. 

It is perfect for adding a unique touch to baked goods such as cookies, cakes, and muffins.

It is perfect for those who can never decide between milk, dark and white. Artisans can leverage Ruby in their creations to bring innovation and new taste experiences to consumers. 

To view current chocolatier jobs, visit 

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