ADM launches its line of HarvestEdge Oro pizza flour

New flour brand from sustainably sourced wheat

  • 23 May 2023
ADM launches its line of HarvestEdge Oro pizza flour

Minneapolis, Minnesota – ADM is pleased to announce that it has expanded its HarvestEdge line of flour by launching HarvestEdge Oro. This is a line of pizza flours made from sustainably sourced wheat. 

HarvestEdge Oro includes premium and custom pizza flours, mixes, blends, low-carb flour replacers and specialty grains to deliver elevated, authentic pizza experiences. 

ADM also shares that a network of farmers processes ingredients for HarvestEdge Oro flour as part of its net-carbon-neutral milling operations.

The farmers, that are also involved in regenerative agriculture, will help ADM pave the way for the next generation of tailored bakery offerings that support consumers’ desire for products that are better for them, their communities and the planet.

The introduction of HarvestEdge Oro comes as the pizza market continues to expand while operators tap into new areas. 

“Our new HarvestEdge Oro line helps pizza manufacturers entice the modern consumer with key optionality through differentiated offerings, from 00-style pizza flour that delivers Neapolitan-style pizzas, to a low net carb flour replacer for keto-friendly offerings, along with sustainably sourced flour options,” explains Paula LaBine, Marketing Director of global milling and baking solutions ADM.

HarvestEdge portfolio reflects ADM’s connection to the harvest, bringing together wholesome ingredients sourced directly from farmers while focusing on improving their soil health and farm resiliency through regenerative agriculture practices. 

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