As Thanksgiving approaches, bakeries have a strong chance to position themselves as part of holiday traditions.
Dawn Foods shares updated strategies for 2025 that help bakery owners plan smarter, improve workflow, and increase seasonal sales.
A successful Thanksgiving season begins with building a menu that serves customers throughout the day.
Bakeries are encouraged to offer morning items like pumpkin spice donuts and cranberry orange scones, mid-day treats such as caramel apple muffins or savory croissants, and an evening mix of pies, cakes, and cheesecakes.
This approach keeps the menu relevant at every daypart and allows bakeries to highlight existing items in seasonal ways.
Offering different sizes and formats is another key trend.
With gatherings ranging from small brunches to large family dinners, bakery owners benefit from offering both single-serve desserts and larger shared options.
Items like mini cupcakes, cheesecake bites, cake pops, sheet cakes, and cupcake platters help meet customer needs while creating natural upsell opportunities.
Fall flavors continue to drive seasonal demand.
Pumpkin, apple, maple, and pecan remain top choices, but bakery owners can stand out by exploring emerging flavors.
Cranberry is becoming a popular addition, especially when paired with apple or pumpkin, while pear offers a fresh and modern twist.
Salted caramel also remains a proven favorite for cookies, cakes, and bars.
Operational planning is essential for the holiday rush.
Training staff early, organizing pre-order systems, and planning bulk production workflows help bakeries stay efficient.
Using versatile base mixes like crème cake mix and relying on ready-to-finish frozen items can reduce labor strain during peak times.
Bakeries can balance cost-friendly staples with limited-time premium desserts to create excitement while staying budget-conscious.
Daily specials and holiday-only offerings also help drive traffic.
These strategies create strong seasonal momentum and help bakeries maximize Thanksgiving sales.
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