Sweetmore Bakeries Acquires Cinnamon Roll Giant

Chicago Bakery Giant Expands into Beloved Cinnamon Rolls

  • 21 May 2024
Sweetmore Bakeries Acquires Cinnamon Roll Giant

Chicago, Illinois - Sweetmore Bakeries, a prominent name in the bakery industry, has announced a strategic move to expand its product portfolio.

The Chicago-based company has acquired Sweet Eddie's Inc., a well-respected wholesale manufacturer of cinnamon rolls and other delicious baked goods.

This acquisition strengthens Sweetmore Bakeries' position in the market by adding the popular cinnamon roll category and other yeast-raised specialties to its existing offerings.

David Veenstra, Chief Executive Officer of Sweetmore Bakeries, highlights the significance of this move.

"We are delighted to welcome Sweet Eddie's to the Sweetmore family," he states. "This acquisition allows us to better serve our retail and foodservice customers with an even wider range of top-quality baked goods."

The addition of Sweet Eddie's also benefits the acquired company. Ed Allen, Founder and President of Sweet Eddie's, expresses optimism about the future.

"Partnering with Sweetmore Bakeries provides us with the resources to invest in our facilities and team, enabling us to continue growing and serving our loyal customers," he says.

With this strategic acquisition, Sweetmore Bakeries is taking a significant step forward.

The company's dedication to providing premium baked goods to its customers across retail and foodservice channels is further solidified.

This move not only expands its product range but also strengthens its commitment to delivering excellence in the baking industry.

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