Arlington, Texas - SNAC International is strengthening its team with the addition of two new managers as the association focuses on improving member engagement, growing its membership, and supporting the changing snack industry.
Brady O'Brien joins SNAC International as manager, membership and communications.
He brings association experience from the Path to Purchase Institute and the Vermont Retail & Grocers Association.
In his new position, O'Brien will support membership growth and help expand SNAC's reach across both established and emerging areas of the snack market.
His responsibilities also include helping improve the association's communications and connecting more effectively with current and potential members.
SNAC International says his background in association management will support its efforts to build stronger relationships throughout the industry.
Cheryl Bass joins the organization as manager and member experience.
She previously worked with the International Bottled Water Association, where she gained experience in member support and service.
Bass will work closely with SNAC members and serve as a key resource for member companies.
Her focus will include engagement, retention, and satisfaction, helping ensure members receive value from their relationship with the association.
SNAC International leadership says both new hires bring useful experience and a strong focus on member service.
Their roles are designed to support the association as the snack industry continues to change, and new opportunities emerge.
With O'Brien focused on membership and communications and Bass concentrating on member experience, SNAC International is building a stronger team to serve its members.
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Photo by: snacintl.org