United States – In 2023, there's a popular home styling trend characterized by an earthy and whimsical style. Interestingly, this trend is now making its way into bakery creations. It has caught the attention of trend experts and was listed as a top trend in the food and beverage category on Pinterest Predicts for 2023.
According to Pinterest, there has been a significant increase in searches for cupcakes with nature-inspired themes. Searches for "sage green cupcakes" rose by 210%, "wildflower cupcakes" by 110%, and "daisy cupcakes" by 85% between September 2020 and September 2022. However, the most surprising rise was in searches for the "herbal apothecary aesthetic," which saw a staggering increase of over 1,025% during the same time frame.
This trend encourages bakers to incorporate edible florals and other botanicals into their cake and cupcake designs or use them as flavor enhancers. By embracing this unique and nature-inspired approach, retail bakers can distinguish themselves and appeal to the growing interest in this earthy and whimsical style in the world of bakery creations.
To understand this trend, think back to the old-timey apothecaries that preceded modern pharmacies. These places sold a variety of treatments and medicines, including both scientific and herbal remedies. Their aesthetic was unique, with potion-like liquids stored in bottles, neatly arranged herbs and dried flowers, all within clean and sanitary spaces.
Now, imagine applying that nostalgic and distinct apothecary concept to baked goods and designs - the possibilities are vast and exciting.
Incorporating the herbal apothecary aesthetic into baking can add a unique and nostalgic touch to your creations. Here are some ways to achieve this:
Edible Dried Flowers: Garnish cakes, cupcakes, or pastries with edible dried flowers such as lavender, rose petals, or chamomile, small herb sprigs, or candied petals. They not only add a beautiful visual appeal but also infuse subtle floral flavors.
Medicinal Herbs: Use medicinal herbs like rosemary, mint, or basil in your baking and incorporate into scones, cupcakes, or cookies to add an aromatic and herbal twist.
Herbal Infused Syrups and Glazes: Herbal-infused syrups or glazes to brush over your cakes or drizzle on top of pastries adds a glossy finish.
Botanical Extracts: Experiment with natural botanical extracts like elderflower, hibiscus, or violet in frostings, creams, or fillings to add intriguing flavors.
Vintage Decorations and Packaging: Consider using old-fashioned glass bottles or vintage-style jars to store and display your baked goods while adding handwritten labels with the names of herbs and flowers.
To accentuate the herbal apothecary theme, use nature-inspired shapes for your cookies or pastry designs and floral patterns or botanical imprints.
Remember, the key to successfully incorporating the herbal apothecary aesthetic into your baking is to experiment and have fun with the flavors and presentation.
This trend encourages a creative approach and allows you to offer unique and memorable desserts to your family, friends, or customers.
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