Franklinton, North Carolina - Bakers worldwide are grappling with the challenge of rising raw material costs, particularly sugar, which has seen a dramatic price increase of over 50% since 2019.

As sugar prices soar, formulators and bakers are faced with difficult choices: adjust recipes and compromise on quality or increase prices for consumers.

Novonesis, a global leader in biosolutions, has introduced a solution to help bakers navigate these challenges with the launch of Optiva LS Prime.

This innovative product allows formulators to reduce the amount of sugar in their baked goods by up to 50% while still maintaining the same level of sweetness.

The Optiva LS technology works by converting starch into sugar, achieving improved sweetness with less added sugar, and ensuring that the quality and taste of the products are not compromised.

For consumers, cost and quality remain top priorities when choosing baked goods, and with 72% of them concerned about rising everyday costs, Optiva LS Prime offers a way for bakers to manage volatile raw material prices while still providing high-quality products.

Sensory tests have shown that baked goods made with Optiva LS Prime meet consumer expectations for taste, further supporting its value for both bakers and their customers.

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Photo by: novonesis.com