KIND Snacks Appoints Beth Jarocki as Chief Customer Officer

Experienced Sales Leader to Drive Strategic Growth Initiatives

  • 21 May 2024
KIND Snacks Appoints Beth Jarocki as Chief Customer Officer

New York City, New York - KIND Snacks, a prominent brand under Mars, Inc., has announced the appointment of Beth Jarocki as its new Chief Customer Officer for the North American division.

In her new role, Jarocki will spearhead the company's sales organization, focusing on strategic planning and growth opportunities across all sales channels.

With a wealth of experience in sales leadership, Jarocki brings a diverse background having previously worked with several consumer-packaged goods (CPG) brands, including Anheuser-Busch, Kraft Heinz, and Bayer Consumer Health.

Additionally, she has contributed to various entrepreneurial ventures, such as Jack Link’s and Tate’s Bake Shop.

Jarocki's track record includes notable achievements, such as driving accelerated distribution for Tate’s Bake Shop and achieving a remarkable 22% net revenue growth with a five-year compound annual growth rate (CAGR).

Notably, she led the HQ Sales Strategy team for the $5.4 billion cheese and dairy business unit at Kraft Heinz post its merger in 2015.

This appointment underscores KIND Snacks' commitment to bolstering its sales capabilities and expanding its market presence.

By leveraging Jarocki's expertise, the company aims to further penetrate households across North America with its diverse product offerings.

Reporting directly to Russell Stokes, the Chief Executive Officer, Jarocki will play a pivotal role in developing and executing strategic initiatives to enhance KIND Snacks' customer engagement and drive revenue growth.

Her extensive experience and proven track record in the industry position her as an asset to the company's leadership team.

As KIND Snacks continues to evolve and expand its footprint in the competitive snack market, the appointment of Beth Jarocki signals a strategic move towards achieving its growth objectives and strengthening its position as a leading brand in the industry.

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