Summer brings new flavor inspirations for bakeries looking to delight customers with fresh, creative offerings.
This year, flavor experts highlight the trend of “Newstalgia” — blending classic favorites with modern twists.
For bakery owners, this opens up a wide range of ideas drawn from nostalgic treats of the past 40 years, perfect for reimagining baked goods in fun, exciting ways.
According to Melissa Trimmer, Corporate Executive Chef at Dawn Foods, citrus flavors are set to lead bakery trends in 2024.
Citrus brings a fresh, vibrant taste that pairs well with summer products, from cakes to pastries.
At the same time, mangoes are making headlines in the fruit category.
Yelp’s June Trend Tracker shows a massive rise in mango-themed desserts, with mango desserts up 182%, mango sticky rice up 91%, and mango sago up 78% compared to last year.
Upside-down cakes are also seeing a revival.
While pineapple remains a favorite, bakers are now exploring new fruit toppings to add variety to this classic treat.
Another flavor trend gaining ground is florals, especially lavender.
Reports from T. Hasegawa USA show a 254% growth in lavender's presence on foodservice menus from 2020 to 2023.
Major brands like Caribou Coffee and Starbucks now feature lavender-flavored beverages, showing growing consumer interest.
Lastly, global and Asian-inspired flavors are influencing bakery creations, giving classic baked goods a fresh look and taste.
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