Entenmanns Collaborates with Baked by Melissa for a Sweet 125th Birthday Cupcake Trio

Celebrate Entenmanns 125th birthday with limited-edition cupcakes inspired by iconic flavors

  • 24 July 2023
Entenmanns Collaborates with Baked by Melissa for a Sweet 125th Birthday Cupcake Trio

By: Sarika Magdum

Islandia, New York - Entenmann's®, the renowned American bakery brand, is teaming up with Baked by Melissa, the expert in birthdays and cupcakes, to commemorate Entenmann's 125th Birthday in a delightful way. 

These two beloved brands have come together to create a trio of limited-edition, bite-size cupcakes that pay homage to Entenmann's iconic flavors, making it the perfect way to celebrate this summer.

The collaboration between Entenmann's and Baked by Melissa is a result of Melissa Ben-Ishay, the Co-Founder and Chief Executive Officer of Baked by Melissa, being a long-time fan of Entenmann's. 

Their shared passion for delicious and innovative baked goods has resulted in a delectable assortment of cupcakes that fans of both brands will adore.

The limited-edition cupcakes are available in 25-packs (online and in-store) and 6-packs (in-store only), while supplies last. 

Each cupcake is a miniature masterpiece, inspired by Entenmann's iconic treats.

The cupcake trio includes:

  1. Devil's Food Crumb: Indulge in a chocolate lover's dream with chocolate cake, fudge stuffing, rich chocolate icing, and a sprinkle of Entenmann's Chocolate Glazed Crumbs.
  2. Chocolate Chip Cookie: Experience the classic combination of yellow cake with micro chocolate chips, gooey cookie dough stuffing, chocolate icing, and a delightful Entenmann's Chocolate Chip Cookie piece on top.
  3. Party Cake: Celebrate with a vanilla cake bursting with rainbow sprinkles, creamy vanilla icing, and a vibrant finish with Entenmann's Rainbow Sprinkle Blend.

Melissa Ben-Ishay, reminiscing about her childhood snacks, expresses her excitement about partnering with Entenmann's to honor their 125th birthday. 

She credits Entenmann's treats for their unique flavors that transport her back to cherished afternoons.

For 125 years, Entenmann's has been a part of American bakery history, starting from William Entenmann's first bakery in Brooklyn, New York in 1898. 

Today, Entenmann's offers over 100 different baked goods, including donuts, snack cakes, pies, cookies, and more. Their delicious treats have been enjoyed nationwide, with a wide variety of options for everyone to savor.

Bimbo Bakeries USA (BBU), parent company of Entenmann’s, is a leading baking company known for its quality, freshness, and category-leading brands. 

With over 50 manufacturing locations in the United States, BBU's team of 20,000+ associates deliver renowned brands like Entenmann's, Thomas', and Sara Lee to customers across the country.

Founded by Melissa Ben-Ishay in 2008, Baked by Melissa is a New York-based dessert company renowned for its bite-size cupcakes and treats. 

With 14 retail locations and nationwide shipping, Baked by Melissa has delighted customers with over 250 million cupcakes. 

Melissa, now the Chief Executive Officer, continues to conceptualize every flavor and believes in the joy of desserts as an everyday indulgence. 

Her passion for delivering the perfect balance of flavors extends beyond cupcakes, as she also shares nourishing meals on social media.

To view current Bimbo Bakeries USA Jobs and Careers, visit

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