January 18, 2019

General Mills has announced an expansion of its ready-to-eat cereal portfolio with the launch of Fiber One Strawberries and Vanilla Clusters.
This new cereal is made with steel cut oats, vanilla clusters and strawberries with a suggested retail price of $4.29 for a 13.2-ounce box.

“Fiber One has always been the tasty way to fiber, and by adding real strawberries and vanilla clusters, we know this latest product introduction will delight consumers looking for a new fiber-rich option in the cereal aisle,” explains Fiber One senior marketing manager, Kim Seifert.

“We’re excited to add Fiber One Strawberries and Vanilla Clusters to our cereal lineup.”

General Mills claims every one-cup serving of Fiber One Strawberries and Vanilla Clusters contains 35% of the daily recommended value of fiber.