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General Mills to Invest and Grow Emerging Food Brands with 301 INC

  • 27 October 2015
General Mills to Invest and Grow Emerging Food Brands with 301 INC

October 26, 2015

Entrepreneurs and early stage food companies will have access to capital and expert knowledge of one of the world’s leading food companies to help develop, grow and expand their businesses.

301 INC is a business development venture capital firm that will work with food and beverage industry start-up companies that have demonstrated early success, have a strong product offering, as well as an expandable brand to assist them with their growth and outreach with investments of both equity and sweat equity. As the new business development and venturing unit within General Mills, 301 INC’s took its name from the Minneapolis address of the first Pillsbury A Mill.

"The rapidly evolving consumer landscape is dramatically changing the game in the food industry," said John Haugen, vice president and general manager of 301 INC. "Tremendous opportunity exists outside of General Mills to partner with and foster emerging food brands."

The 17 team members behind the company have a combined 185 years of industry experience with 149 years rooted in the food industry across 35 categories in the marketplace.

General Mills offering includes well-known innovators such as Haagen-Dazs, Nature Vallery, and of course Pillsbury.

For more information, visit www.301inc.com.

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