Following the clean label trend, Dunkin’ Brands Group, Inc. recently announced their plans to remove artificial colours by the end of 2018. This includes the removal of synthetic colors from the Dunkin’ Donuts and Baskin-Robbins restaurants in the United States.
Over the next two years, the company plans to work with their suppliers to source natural ingredients for their Dunkin’ Donuts products including donut icings, fillings and toppings, beverages, baked foods, breakfast sandwiches and more. In addition, the company looks to remove synthetic colors from Baskin-Robbins ice cream, beverages, syrups, sauces, and sprinkles.
“We are pleased to announce our plans to eliminate artificial colors from our menus in the U.S. by the end of 2018,” said Nigel Travis, Chairman and CEO for Dunkin’ Brands. “This is a significant undertaking on the part of our product development teams and suppliers. However, we are committed to meet the evolving needs of our customers, including their preference for more nutritional transparency and simpler ingredients, while maintaining the great taste and the fun, vibrant colors expected from Dunkin’ Donuts and Baskin-Robbins products.”
This announcement aligns with Dunkin’ Brands 2014 menu review that included a commitment to simplifying their products’ ingredient lists as well as lowering their sugar and sodium content.