Alexander, 55, began his career with Flowers in 1981. He has held various positions in sales, operations and marketing, including bakery president and vice president of sales and marketing. Mr. Alexander was named regional vice president for Flowers Bakeries in 2003. In 2008, he was promoted to president of Flowers Bakeries, the company's DSD segment, which represents 83% of sales.

The company's previous chief operating officer Gene Lord, 67. continues to serve as executive vice president, providing support for operations with a focus on the integration of assets acquired from Old HB, Inc.

Additionally, D. Keith Wheeler has been appointed president of Flowers Bakeries and Thomas Wilson has been appointed senior vice president of Flowers Bakeries' West Coast region, the company said.

by RTT Staff Writer

Source: http://www.rttnews.com/2349185/flowers-foods-appoints-bradley-alexander-as-coo.aspx