Sept 28, 2016

AB Mauri North America is planning on going big this year at the International Baking Industry Exposition (IBIE) in Las Vegas. With a 2,000 square-foot booth, AB Mauri will be featuring a virtual reality baking experience that will allow viewers to be fully immersed in the exciting world of baking.

Presented through the eyes of an 11-year-old girl, attendees will be equipped with a 360-degree virtual reality headset and walked through the baking process from yeast propagation to entering the oven.

Mark Prendergast, president of AB Mauri North America said “Our team looks at baking through a different lens, so there’s no better way to show that off than through virtual reality designed to engage attendees and inspire them about the baking industry.”

While at the booth, visitors may sample four artisanal breads made with the company’s new Aromaferm™ products. These products give bakers a quick, easy and cost-effective way to enhance authentic flavours and textures in a wide range of breads.

AB Mauri’s booth will also feature an iSnap photo booth, a high-end coffee bar and delicious treats from TLC’s Next Great Baker and AB Mauri baking ambassador, Lia Web.

Visit AB Mauri North America’s booth located in the Central Hall #9919 from Oct. 8 – 11.