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Campbell Soup Company Ecce Panis is acquired by Jimmy's Cookies

The 113,000-square-foot baking facility will provide Jimmy’s Cookies with additional capacity for its gourmet cookie product business

  • 11 January 2021
Campbell Soup Company Ecce Panis is acquired by Jimmy's Cookies

Ecce Panis is an artisan bread brand from Campbell Soup Co. that has been acquired by Jimmy’s Cookies.

The Ecce Panis business has been run by Campbell – which acquired the brand in 2009 – as part of its Pepperidge Farm bakery operations.

Howard Hirsch, Chief Executive Officer of Clifton-based Jimmy’s Cookies said, “the addition of the Ecce Panis brand is consistent with our strategy to drive growth through expanding and diversifying our product line.”

Jimmy’s Cookies produces gourmet cookies and cookie dough for the grocery and mass market retailers nationwide. The company already has a 90,000-square-foot baking facility in Clifton.

Through this acquisition, Jimmy’s Cookies will have additional capacity of a 113,000-square-foot baking facility.

Hirsch continues, “artisan breads represent a fast-growing segment of the bakery category and will complement our cookie business, providing customers with a full range of premium baked goods from a trusted partner.”

The financial terms of the transaction have not been disclosed.

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